In the dynamic landscape of local businesses and franchises, the role of customer testimonials has evolved from a traditional word-of-mouth concept to a powerful marketing tool, especially when presented in the form of video content and in terms of story. Customer testimonial videos have become a game-changer for local franchisees, offering a compelling and authentic way to connect with their audience – and to drive sales. In this blog post, we’ll explore secrets from the FranchiseFilming team why storytelling with customer testimonial videos works so effectively for local franchisees and how they can leverage this impactful marketing strategy.
96% of people turn to videos to learn more about a product or service (DigitalInsider)
Customer testimonial videos provide a genuine and authentic perspective on the franchise’s products or services. Unlike scripted advertisements, testimonials capture real-life experiences and emotions, making them more relatable to potential customers. Trust is a crucial element in any business relationship, and showcasing authentic customer stories through video helps establish and strengthen that trust. Remember, people buy 95% of the time based on emotion…not logic (Harvard). So make sure to hit on a STORY.
Video content, with its audio-visual elements, allows for a deeper emotional connection with the audience. When potential customers see real people sharing their positive experiences with a local franchise, it humanizes the brand. Viewers can relate to the stories, faces, and voices in the testimonials, creating a sense of community and belonging.
Local franchisees often face the challenge of proving their value within their community. Customer testimonial videos serve as powerful tools to showcase real results and success stories. Whether it’s a transformative service or a product that has exceeded expectations, these videos allow franchisees to demonstrate the tangible benefits of choosing their business.
Localized video content get 6x more engagement and 35% increase in conversions (Wordbank)
Word-of-mouth marketing has always been a potent force for local businesses, and testimonial videos take this concept to the next level. With the ability to share videos across various digital platforms, local franchisees can amplify positive word-of-mouth, reaching a wider audience and generating organic interest in their offerings. It also provides social proof they can do the job! Why would you not give them ammo and validation to hit their goals and close sales?
Customer video testimonials placed along side items or services can increase conversions up to 380% (Power Reviews)
In a market saturated with choices, local franchisees need to find ways to stand out. Customer testimonial videos provide a unique opportunity for differentiation. By showcasing satisfied customers who have had positive experiences, franchises can set themselves apart from the competition and position themselves as the preferred choice in the local market.
In the digital age, online visibility is crucial for business success. Customer testimonial videos, when optimized for search engines, contribute to better search rankings and increased visibility on platforms like Google and social media. Positive reviews in video format can attract more attention and engagement, driving potential customers to choose the local franchise over competitors.
Customer testimonial videos are a valuable asset for local franchisees looking to build trust, connect with their community, and differentiate themselves in a competitive market. By harnessing the power of authentic storytelling through video content, franchises can create a lasting impact on their audience, fostering a positive brand image and driving business growth. As the saying goes, “Seeing is believing,” and in the case of customer testimonial videos, seeing satisfied customers can be the key to winning the hearts and wallets of the local market.
” To learn more, visit FranchiseFilming – and get some free video storytelling tips. Or simply text VIDEO to 88500!
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