Your ROI?

monetization_on
Video Marketing: The Tool Your Franchise Needs to Survive
November 6, 2020

When it comes to the health and success of your franchise, research has shown that video is one of the most effective ways to market your brand. Not only does video allow franchisors the means to increase sales and conversions, but most importantly, it drives ROI for their successful franchisees.

In this article, we highlight the truth behind the power of video marketing and why franchises should consider developing their own robust video marketing strategy. Trevor Rappleye, CEO and founder of FranchiseFilming, gives transparent insights for what it takes to be successful in this space.

As a featured franchise supplier with The International Franchise Association (IFA) — an industry-leading association — Trevor proudly provides strategic recommendations on what it takes to win and drive sales with monthly videos.

To view the full spread, click here!

The Marketing Sphere is Changing: Are you Keeping Up?

In a saturated market with over 4,000 existing franchise brands, you should be asking yourself: “What is my brand doing differently than others? What can we do to stand out in order to be successful?”

If you find yourself in this position, you may consider adopting a video marketing strategy. In today’s digital landscape, businesses thrive off the story with which their brand is centered on. For every successful brand that exists today, it’s not the amount of money they bring in annually that resonates with their loyal customer base. While that certainly may help the narrative, the root of a successful brand is truthfully tailored to their story.

What better way to showcase YOUR brand than by visually appealing to YOUR audience, leads and customers alike.

“People work with people, not logos.”

With video becoming a marketing must, many brands need to evaluate what it will take to implement video into their overarching strategy.

Why Focusing on Current Trends is Beneficial

Think about it. Would you rather be a business like Blockbuster, one that didn’t adapt to market trends at the time, or like Netflix, a market disruptor? By taking advantage of trends NOW, you’ll actually be setting yourself up for success in the FUTURE.

Easy video production

“By jumping into the video marketing trend, which is on pace to becoming a leading channel of digital advertising, franchisors will see an increase in leads, engagement, and revenue.”

It’s this type of forward-thinking approach that has allowed FranchiseFilming to scale at the rate it has.

Are you interested in learning how a video marketing strategy can help propel your franchise to new heights?

Schedule a call today!

 

 

Latest Blog Posts

Storyteller Spotlight – Mahmoud Alagha, Filmmaker & Photographer

What does a typical day at CorporateFilming & FranchiseFilming look like for you? I always start my day with a healthy breakfast, followed by a good workout. I work off-site usually shooting at location or editing at my home so my schedule is pretty flexible. I...

Storyteller Spotlight – Stephen Vanderpool, Videographer

What does a typical day at CorporateFilming & FranchiseFilming look like for you? There is no typical day at CorporateFilming for me! As a videographer, I never know where my shoots will take me. I've been all over the country with CF and worked with a very...

Storyteller Spotlight – Theodore Reid, Cinematographer

What does a typical day at CorporateFilming & FranchiseFilming look like for you? I am welcomed with open arms. Everyone is productive yet sincere with how they go about their daily tasks. Everyone has a role to play and puts their all into it.  What do you like...

Ready for Video?

Related Posts

Storyteller Spotlight – Mahmoud Alagha, Filmmaker & Photographer

Storyteller Spotlight – Mahmoud Alagha, Filmmaker & Photographer

What does a typical day at CorporateFilming & FranchiseFilming look like for you? I always start my day with a healthy breakfast, followed by a good workout. I work off-site usually shooting at location or editing at my home so my schedule is pretty flexible. I...

Storyteller Spotlight – Stephen Vanderpool, Videographer

Storyteller Spotlight – Stephen Vanderpool, Videographer

What does a typical day at CorporateFilming & FranchiseFilming look like for you? There is no typical day at CorporateFilming for me! As a videographer, I never know where my shoots will take me. I've been all over the country with CF and worked with a very...

Storyteller Spotlight – Theodore Reid, Cinematographer

Storyteller Spotlight – Theodore Reid, Cinematographer

What does a typical day at CorporateFilming & FranchiseFilming look like for you? I am welcomed with open arms. Everyone is productive yet sincere with how they go about their daily tasks. Everyone has a role to play and puts their all into it.  What do you like...

Get Your Free Case Study:
How GO MINI’S Yielded a $400,000
ROI Through Video!

By providing your email address you are agreeing to receive email communications from Franchise Filming. You can unsubscribe at any time.

Share via
Copy link