Video Testimonials change how your customers see you.
Video customer testimonials are becoming more and more popular as a way to grow brands. They are now one of the most effective ways to show off your product or service and increase sales. Storytelling through customer testimonials can be a powerful tool to drive sales and engage with potential customers. By conveying customer success stories, businesses can connect emotionally with the consumer. This helps to build trust and credibility in the product or service and provide potential customers with evidence that others have succeeded. Additionally, hearing stories from real people about their experience with a product or service can make potential customers more likely to take that first step toward creating a purchase themselves. There are many reasons why video testimonials are so powerful, but here are five of the most important ones:
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1) Clarity of Choice: 73% of consumers report that a product demonstration clarified their purchase decision.
By showing customer reviews and opinions, businesses can demonstrate that their product or services have been verified by other customers, thus adding a layer of credibility to the purchase experience. Additionally, it motivates more customers to act, as others will often follow suit when presented with social proof of another’s satisfaction. This raw, visual form of social proof makes fence-sitters jump to your side, ready to experience what they’ve just seen.
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2) Seize Their Attention: A Video Can Boost Sales by 85%
Why? According to YouTube, website visitors spent 2.6 times more time on pages with video than those without. Showcasing videos of your satisfied customers is an effective way to grow your brand and dramatically boost conversions. A video can capture emotion and motion in ways that words cannot – up to 100x more! The numbers don’t lie—85% of consumers commit to a purchase after watching a product video. Trust me; you won’t want to return to using mere words after this.
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3) Timing is Everything: 60 Seconds to Win or Lose
So, you’ve got their attention. But can you keep it? The perfect length for a video advertisement is 15-30 seconds, according to Wyzowl.
You strive for website visitors to convert and enroll after viewing your page – that’s the mission. If your videos are overly lengthy, they will leave without completing a conversion. What a waste! Over 97% of website visitors never return to the same website – so don’t bore them!
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4) Use a narrative: Boost Conversions by 20% Through Storytelling
Statistics show that by leveraging customer stories as part of their marketing efforts, businesses can see up to 20% increase in conversions. Storytelling allows customers to relate directly to a product or service and make a connection that goes beyond basic features and benefits. On top of all this, stories are also more engaging than other methods of communication, like facts and figures, which means they can help capture readers’ attention and drive conversions.
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5) SEO Magic: A Good Video Can Skyrocket Organic Traffic by 157%
Ah, the Google algorithms—they favor those who please their users. Websites that feature videos receive 157% more organic traffic vs. those without (Source: WordStream) Google loves to boost websites that load fast and that have video on the website.
By leveraging customer testimonials, your brand will grow. Plain and simple.
The Time to Act is Now
Video testimonials aren’t a trend; they’re a game-changer. By leveraging customer testimonials, your brand will grow. Plain and simple.: use real stories from real people. If you want to chat about how we can help you do that, inquire now!
