The Importance of Marketing Videos: Social Proof is Key
December 3, 2021
corporate marketing videos are becoming a necessity for businesses

Marketing videos are a great way to increase sales. It’s no secret that customers are more likely to buy from brands they know, which is why social proof is so important. You can provide this by telling your customer’s story with video testimonials and case studies. These types of videos work because they’re personal, believable, and authentic – making them perfect for marketing purposes!

According to TrustPilot, 90% of consumers rely on testimonials to make a decision. With this in mind, it makes sense that social proof is so influential. In fact, 72% of shoppers say they have made a purchase as a result of watching video content online.

Now, more than ever before, corporate marketing videos are becoming a necessity for businesses. As you can see from the data above, video content is an effective way to get your customer on board with your brand – which then drives sales!

video testimonials are the perfect marketing strategy

In addition to the above stats, 89% of customers said they were more likely to buy from an unknown brand if their friends had done so first! This just goes to show how valuable it is for brands with limited social media following or marketing budget.

As you can see, video testimonials are the perfect marketing strategy – making them a must-have in any modern marketing campaign! These videos should go on your website and in your email campaigns. They should be shared on all social media platforms to let your customers know you care about their needs.

When it comes down to it, these types of videos are the only way for brands with limited resources to compete with larger competitors – so don’t miss out! Make sure yours is up today and share this blog post if you found value in the information presented.

About FranchiseFilming 

Founded by serial entrepreneur Trevor Rappleye, Franchise Filming is a leading, full-service video production provider that helps franchisors and suppliers across the country drive leads and win more clients with monthly videos via a VIP membership model. The Franchise Filming membership provides a world-class customer service experience with professional videos every month that will drive sales without corporate video production hassles – no travel costs or extra fees, with final videos completed in just five to ten days. Whether companies are seeking to raise awareness or drive more sales, Franchise Filming provides a creative, high-quality solution by creating memorable and engaging videos that inspire people to take action and drive sales.

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