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How to Leverage Zoom to Capture Digital Content
August 13, 2020
Franchise Filming Video Production

Using Zoom for video production

We have many clients asking: “How can we produce high-quality video content during COVID-19?”

If there’s anything this global pandemic has taught us, it’s in the art of preparation and agility. While we’ve adjusted our approach to in-person franchise video production shoots to accommodate best-in-class safety measures, we’ve also begun to leverage Zoom for the benefit of our customers through innovative, virtual video marketing strategies.

Enter Zoom, the leading video communication platform.

The narrative of how businesses operate has been flipped. With more people working from their homes, businesses have been forced to adapt to new challenges. For us at FranchiseFilming, we understand that our clients’ business goals still need to be met. And for this reason, we’ve started using the Zoom platform to capture interviews, produce high-quality brand videos, and secure customer testimonials.

How we support franchisors secure more franchisees

Helping franchisors in their pursuit of driving sales and winning more franchisees is a founding principle for the Franchise Filming team. This is best evidenced by the relationships we have built with our customers and the unique video production atmosphere we’ve rolled out in the wake of COVID-19.

Brand videos. Customer testimonials. Recruitment videos. Whatever your franchise needs filmed to drive sales and secure more franchisees, our in-house studio experience has been proven effective.

Zoom has given us the ability to produce a truly unique experience for all of our clients’ corporate video production needs so that their goals can still be met.

By using Zoom to capture content remotely, we’re still able to help franchisors find successful franchisees and buy into the amazing opportunity your franchise provides. In this process, our Zoom content can absolutely be used in video marketing campaigns. Not only that, but because we’re using technology as a service, our video production time has significantly improved. What used to be 30 days, your final video will now be complete in just 5 days.

Franchise video production made easy

Capturing quality testimonials virtually is simple as can be for you. This type of video content allows you to:

  • Drive Sales
  • Increase Conversions
  • Stand Out
  • Humanize Your Brand

Our creative video production team is poised and positioned to help your business schedule and execute these interviews digitally.

All we need is 20 minutes of your time to outline the strategic vision, and the rest is on us to deliver!

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