In the dynamic world of franchising, empowering franchisees and staff with the necessary knowledge and skills is vital for success. Traditional training methods have limitations, but training videos have revolutionized how franchisors impart essential information. This piece explores the game-changing benefits of using training videos to train franchisees and staff, backed by compelling statistics. FranchiseFilming can take your old training documents and convert them into a 10-30 minute video in just 90 days – and we’ll make it real, funny and humanizing -something all your franchisees (and their staff) can use!
Increased Retention Rates:
According to a study conducted by the Journal of Applied Psychology, individuals retain information at a significantly higher rate when presented through visual and auditory channels compared to textual or auditory-only methods.
” In fact, the retention rate for visual information can be as high as 65% after three days, compared to a mere 10% with textual information.”
By leveraging training videos, franchisors can ensure that franchisees and staff absorb and retain essential training content more effectively.
Accelerated Learning and Efficiency:
“Research by the eLearning Industry indicates that training videos can reduce the learning time required by up to 50% when compared to traditional training methods.”
By delivering content in a visually engaging manner, training videos captivate learners’ attention, making the learning process more efficient. Additionally, with the ability to pause, rewind, and replay videos, franchisees and staff can access the material at their own pace, further enhancing their comprehension and skills development.
Consistency in Training Delivery:
Maintaining consistency in training delivery across multiple franchise locations can be challenging.
“However, a survey conducted by the International Franchise Association (IFA) found that 90% of franchisors reported improved consistency in training when utilizing video-based training programs.”
Training videos ensure that every franchisee and staff member receives the same high-quality training, which fosters uniformity in brand standards and operational practices throughout the franchise network.
In today’s fast-paced franchising landscape, utilizing training videos is no longer an option; it is a strategic imperative. The statistics speak volumes about the transformative impact of training videos on the franchisee and staff development. From increased retention rates to accelerated learning and consistent training delivery, the advantages are clear and compelling.
Franchisors who embrace training videos will not only witness better-equipped and motivated franchisees and staff but also experience enhanced brand performance and growth. Embracing this innovative training approach paves the way for a prosperous future in the ever-evolving world of franchising. So, let’s leverage the power of training videos and propel our franchises to new heights of success. Ready to do this for your brand? Awesome – let’s chat! (Or DM us)
1-888-389-3456 (FILM) / Hello@FranchiseFilming.com