“Video is not just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy.”
—Angelique McMillan, Vice President, Handyman Connection.
Watch the full webinar here.
The People Behind the Magic
When the Vice President of Handyman Connection, Angelique McMillan, sat down with Trevor Rappleye, CEO of FranchiseFilming, something groundbreaking was set in motion. The duo’s spirited conversation unveiled why Handyman Connection made a significant pivot in their marketing strategy—opting for video content and choosing to work with Franchise Filming.
The Power of Human Connection
“Video allows us to build that human connection. It comes across so much more focused on the value we provide, both from an owner’s and a customer’s perspective.” —Angelique McMillan
Video allows us to build that human connection. We can connect through stories, especially when making franchise development, speaking to the culture and values. It enables the company to not only narrate a complete story but also to portray it in such a way that it establishes trust.
Crafting Bespoke Content
“We have the opportunity to put together custom content.” —Angelique
The video strategy goes beyond traditional text and images. It takes the content creation game a notch higher by allowing customers to narrate their stories—instilling trust and substantiating our brand’s promises. The outcome? Storytelling that’s not just impactful but also hugely relatable.
“Humanization is key. We consciously stayed away from scripts.” —Angelique
One of the pillars of FranchiseFilming’s video strategy is the rawness of unscripted videos. These testimonial videos we made together are high on authenticity and low on fluff, capturing attention within the first 3-5 seconds.
Video Metrics Don’t Lie
“Video completion rates rose to 95% since we implemented video, and we saw a 33% increase in website traffic.”— Angelique
If numbers could talk, these would be shouting from the rooftops! The stats show that video content hasn’t just been a fad; it has been a transformative tool for our company.
“Sometimes, what we think we want isn’t really what we need. Real conversations with our customers help us discover facets of our business we never thought possible.” —Angelique
FranchiseFilming didn’t just bring in cameras; they brought in perspective. They played a pivotal role in pushing Handyman Connection out of the comfort zone, planning shoots meticulously, and allocating budgets wisely.
Videos that Stir Emotions
“That’s where the magic comes out—to capture things we never thought possible.” —Angelique
Shifting from static images to real photos from video shoots has added an incomparable element of realism to our branding, pushing the boundaries and provoking emotions.
Watch the full webinar here.
Unscripted Testimonials: FranchiseFilming promoted authentic, script-free customer videos.
Content Strategy: FranchiseFilming helped refine Handyman Connection’s content approach, including video shoot planning.
Budget Planning: FranchiseFilming provided budget estimates and guidance in allocating resources effectively for video projects.
Your Story Matters
“Don’t wait too late to start your video project because your story is important.”
Storytelling is vital, and the best stories are the ones that are true, unscripted, and unforgettable.
So, when are you telling your story?