Blog Posts
The Importance of Marketing Videos: Social Proof is Key
Marketing videos are a great way to increase sales. It's no secret that customers are more likely to buy from brands they know, which is why social proof is so important. You can provide this by telling your customer's story with video testimonials and case studies....
4 Reasons Recruitment Videos Help You Find Employees
CareerBuilder found that applications for jobs with videos have a 34% higher chance. To put it another way, adding a video to your job application will attract more applicants to your job. Pretty awesome, huh? Franchise Recruitment videos and brand recruitment videos...
5 Franchise Development Marketing Videos Your Brand Needs
Every franchisor and franchise marketer has the same question, "How do I get more franchisees?" The answer is simple: tell great stories. If you want to create the right franchise marketing company and create the right franchise videography video - you're in the right...
Check out our latest FranchiseFilming webinar: The 3 Videos Your Franchise Development Team Needs In 2022
About FranchiseFilming Founded by serial entrepreneur Trevor Rappleye, Franchise Filming is a leading, full-service video production provider that helps franchisors and suppliers across the country drive leads and win more clients with monthly videos via a VIP...
The Top 5 Pieces of Content Your Franchise Needs to Create and Why
As franchisors, your main objective with marketing videos should be to make them memorable. When striving for new, creative videos to drive leads, we recommend creating five pieces of content to let your brand's personality shine– brand videography, video...
3 Fundamental Rules of Thumb for Franchise Video Marketing
There are several strategies, techniques, trends and tactics franchisors can utilize to generate brand awareness and leads when it comes to video marketing. With over 20 years of video marketing experience and having produced over 2,500 videos, we know what it takes...
Two Overlooked Facts That Prove Video Marketing Works
While digital marketing provides a wide range of opportunities to gain insights from robust analytics to show the return on investment, video marketing tends to be a little tricky to track or measure. Because of this, franchisors might be hesitant to add space in...
Franchise Filming Hones in on Custom Franchisee Success Story Videos as Franchisor-Clients See Spikes in Lead Gen
Long Beach, Calif. – Corporate Filming and Franchise Filming, leading, full-service video production providers that help tell authentic stories using a VIP subscription model of monthly videos, is on a mission to help franchisors drive franchisee leads in the...
Storyteller Spotlight – DeeDee Piaz, Marketing
What does a typical day at CorporateFilming & FranchiseFilming look like for you? A day with Franchise Filming is never dull, quite fun in fact. I get to learn from my colleagues who have been in the marketing industry for some time now. It is a constant day of...
3 Creative Ways to Repurpose and Leverage Your Video Content
Franchisors can have their hands tied between scouting new franchisees, getting new locations up and running and refining systems and procedures. Let's be honest, as much as business owners would like to film content for every company event, opening or announcement,...
Storyteller Spotlight – Autumn Kinloch, Head of Post Production
What does a typical day at CorporateFilming & FranchiseFilming look like for you? A typical day for me is spent checking emails, watching back the amazing work of our editing team, and sending our clients their beautiful promotional films. What do you like most...
Storyteller Spotlight – Javier Vital, Production Director
What does a typical day at CorporateFilming & FranchiseFilming look like for you? We work hard and play harder! Having lunch with Autumn & Kelvin is my favorite part of the day because we all have great taste for food. What do you like most about working with...
Fast Signs + Gathering Church + Spur Ranch
The Problem: Fast Signs were in need of a way to showcase comprehensive solutions they offer to their customers through their successful franchisees and highlight their successes to aspire and gain new franchisees.The Solution: Hiring the Franchise Filming team to...
Training with Go Minis and Sierra Wes
The Problem: Sierra Wes needed to created training videos so that their staff can learn to be safe on site. Go Minis was in need of training videos to teach their Franchisees how to assemble their containers. The Solution: Sierra Wes hired our team to create...
Batteries Plus : Discovery Days
The Problem: Batteries Plus was in need of a way to showcase their lab facility and how their team ensures quality and support to their new upcoming franchisees. They dubbed this project Discovery Days. The Solution: Hiring the Franchise Filming Team to create...
Behind The Scenes with UScreen!
The Problem: Uscreen was in need of a film crew to film an interview with Tony Horton to promote a new project. The Solution: Hiring the Corporate Filming & Franchise Filming Team to film an interview with workout sessions in a home gym environment, in Hollywood...
Behind The Scenes with LAGLCC
The Problem: LAGLCC wanted to create a video that highlighted their story, their impact, and how other LGBT business owners can join their association. The Solution: CorporateFilming came in to create a marketing video of their story mixed in with photos and videos of...
4 Business Lessons Our Founder Has Learned As An Entrepreneur
With the ever-changing economic climate, many people are getting into entrepreneurship, which makes sense because there’s several benefits to being a business owner. Running your own company can mean you get the best of both worlds: time and money. As your own boss,...
Storyteller Spotlight – Kelvin Ochoa, Lead Editor
What does a typical day at CorporateFilming & FranchiseFilming look like for you? A typical day for me at CorporateFilming & FranchiseFilming is what I would say, fun, amusing and laughable. I love my coworkers! They’re all great and have their own sense of...
Team Photoshoot Time!
The Problem: We wanted to humanize our team during COVID-19 with story driven content of our lives, experiences, and passions to drive sales and recruitment. The Solution: We decided to have a six-hour film day with our COVID-19 Safety Department where we take new...
Storyteller Spotlight – Jonathan Navales, Corporate Editor
What does a typical day at CorporateFilming look like for you? A typical day at Corporate Filming starts with the daily huddle. It’s a great way to touch base with the rest of the team, and really feel like belonging to a team. I get my assignments from Autumn, that...
It Was Essential For Rainbow & Neighborly To Showcase Their Customers
The Problem: Rainbow did not have the time, resources or schedule to get their happy customers on film- and they know they needed it to drive consumer sales.The Solution:Hiring CorporateFilming & FranchiseFilming to film their customers across two different...
It Was Essential For Rainbow & Neighborly To Highlight Their Customers
The Problem: Rainbow did not have the time, resources or schedule to get their happy customers on film- and they know they needed it to drive consumer sales.The Solution:Hiring CorporateFilming & FranchiseFilming to film their customers across two different...
Behind The Scenes with Global Genes
The Problem: Global Genes expressed their need of an engaging live-streaming service to support members of the rare disease community. The Solution: Here at Corporate Filming & Franchise Filming, we were able to partner up with Global Genes and livestream their...
Storyteller Spotlight – Roxana Mendez, Production Coordinator
What does a typical day at FranchiseFilming look like for you? I actually started working as a production coordinator in November. It was during the pandemic, so I never got the chance to work in person with the team. I got to meet everyone through zoom, and that is...
Strategic Franchising
The Problem: Strategic Franchising manages many brands, yet, very few of them have high-quality franchise marketing videos. They knew they were leaving money on the table by not attracting the right leads. The Solution: Strategic Franchising met our team at the...
It Was Really Important To Batteries Plus To Tell A Story
The Problem: Batteries Plus didn’t have any great franchise development content - and wanted to elevate their brand with emotional and humanizing videos. They knew they were losing sales and leads by not having video. The Solution: They hired FranchiseFilming to...
Behind The Scenes with SkyWriters
The Problem: SkyWriters was in need of a unique way to showcase their services to clients that weren't available to be there live... The Solution: Hiring the Corporate Filming team to create humanizing content and a story to convert local consumer sales...
Behind The Scenes with Critter Busters
The Problem: Critter Busters had no video content …and they didn’t know where to start. We loved the opportunity to help Critter Busters convey their message through the power of authentic storytelling! The Solution: After four weeks of pre-filming planning, we...
A World of Stories
This is a magazine about story makers. Click on the image below, or the button, and dive into a Flipbook version of our Magazine, A World of Stories. We’d love to share a glimpse of the level of dedication and passion we put into telling YOUR story by sharing OUR...
How to Make an Impact in a Virtual Setting: Creating Connections Through Video Storytelling
In today’s socially distant and virtual COVID-world, connection is more important than ever. Many franchise brands are looking for creative solutions to connect with potential franchise candidates and make an impact in a virtual setting. Thanks to video storytelling,...
Storyteller Spotlight – Mahmoud Alagha, Filmmaker & Photographer
What does a typical day at CorporateFilming & FranchiseFilming look like for you? I always start my day with a healthy breakfast, followed by a good workout. I work off-site usually shooting at location or editing at my home so my schedule is pretty flexible. I...
Storyteller Spotlight – Stephen Vanderpool, Videographer
What does a typical day at CorporateFilming & FranchiseFilming look like for you? There is no typical day at CorporateFilming for me! As a videographer, I never know where my shoots will take me. I've been all over the country with CF and worked with a very...
Storyteller Spotlight – Theodore Reid, Cinematographer
What does a typical day at CorporateFilming & FranchiseFilming look like for you? I am welcomed with open arms. Everyone is productive yet sincere with how they go about their daily tasks. Everyone has a role to play and puts their all into it. What do you like...
Storyteller Spotlight – Tatiana Robertson, Experience Manager
What does a typical day at CorporateFilming & FranchiseFilming look like for you? A typical day at CorporateFilming looks different from my other colleagues because I work from home. I have a more flexible schedule, so I take care of my daily responsibilities when...
Storyteller Spotlight – Nicolo Requiestas, Video Editor
What does a typical day at CorporateFilming & FranchiseFilming look like for you? A typical day at CorporateFilming for me looks like my room! Or my living room... or my kitchen! I love that I'm able to edit in my home, but what I love most is that I can do it...
Podcast Ep 5: Victoria Reaves from Victoria’s Joyful Creations
FranchiseFilming is excited to announce the release of our sixth podcast. For this episode, our CEO, Trevor Rappleye had the opportunity to sit down with Victoria Reaves, founder of Victoria’s Joyful Creations. Victoria’s Joyful Creations is a company that specializes...
Podcast Ep 6: Victoria Reaves from Victoria’s Joyful Creations
CorporateFilming is excited to announce the release of our sixth podcast. For this episode, our CEO, Trevor Rappleye had the opportunity to sit down with Victoria Reaves, founder of Victoria’s Joyful Creations. Victoria’s Joyful Creations is a company that specializes...
Do you feel lucky? We do! Our Lucky Charms shoot.
When the famous cereal, Lucky Charms announces that it will be making pouches available with its Magical Marshmallows only, the moment has to be special. The company decided to take an experiential approach with skywriting shows in Los Angeles and a drone light show...
Podcast Ep 5: Thoughts on How to Be a Better Leader
CorporateFilming is pleased to announce the release of our fifth episode, “Thoughts on How to Be a Better Leader” featuring our own CEO Trevor Rappleye. Anyone in the business world knows that a team is only as strong as its leader. A good leader keeps their teams...
Podcast Ep 5: Thoughts on How to Be a Better Leader
FranchiseFilming is pleased to announce the release of our fifth episode, “Thoughts on How to Be a Better Leader” featuring our own CEO Trevor Rappleye. Anyone in the business world knows that a team is only as strong as its leader. A good leader keeps their teams...
How Video Lead Generation Strategy is Helping Franchisors Plan Their Post-Pandemic Bounce Back
When COVID-19 hit the United States back in March, many franchise brands were forced to adapt and think outside the box in order to continue generating leads and marketing their opportunities. While video marketing has become more mainstream over recent years, it will...
How Video Lead Generation Strategy is Helping Businesses Plan Their Post-Pandemic Bounce Back
When COVID-19 hit the United States back in March, many businesses were forced to adapt and think outside the box in order to continue generating leads and marketing their opportunities. While video marketing has become more mainstream over recent years, it will play...
Podcast Ep 4: Investing in Yourself and Growing Your Business with Ben Conard from Five North Chocolate
FranchiseFilming is pleased to release our fourth podcast episode. This one features Ben Conard, founder of Five North Chocolate. Five North Chocolate is a chocolate snack company that focuses on snackability and providing the guilt free pleasure of chocolate. The...
Podcast Ep 3: Trevor Rappleye Talks About the Importance of Authenticity in the Business World
Corporate Filming and Franchise Filming is pleased to announce the release of our third podcast episode. This one is a short snippet from our CEO Trevor Rappleye. Rappleye talks about how important it is to use stories to show your authenticity. He paints a picture of...
FranchiseFilming Podcast Episode 2 Featuring Red Boswell
This week, FranchiseFilming dives into our second podcast with our first live guest. Join us for an exciting interview with the President of the International Franchise Professionals Group, Red Boswell. The International Franchise Professionals Group (IFPG) is a...
FranchiseFilming Announces Launch of Podcast
FranchiseFilming & CorporateFilming is proud to announce that we will be launching a new podcast this Wednesday, November 4, 2020. The podcast will air every Wednesday on a weekly basis. Each episode will release at 4:15 AM, a time so chosen because April 15, 2009...
Video Marketing: The Tool Your Franchise Needs to Survive
When it comes to the health and success of your franchise, research has shown that video is one of the most effective ways to market your brand. Not only does video allow franchisors the means to increase sales and conversions, but most importantly, it drives ROI for...
Storyteller Spotlight – Javier Vital, Production Director
What does a typical day at CorporateFilming & FranchiseFilming look like for you? https://www.youtube.com/watch?v=K9AubOqeNpY&feature=emb_logo We work hard and play harder! Having lunch with Autumn & Kelvin is my favorite part of the day because we all have...
Storyteller Spotlight – Autumn Kinloch, Head of Post Production
What does a typical day at CorporateFilming & FranchiseFilming look like for you? https://www.youtube.com/watch?v=kX9_GdrnGSc&feature=emb_logo A typical day for me is spent checking emails, watching back the amazing work of our editing team, and sending our...
Storyteller Spotlight – Trevor Rappleye, CEO & Founder
What does a typical day at CorporateFilming & FranchiseFilming look like for you? https://www.youtube.com/watch?v=9f43jEAHl90&feature=emb_logo A typical day of CorporateFilming is always fun. I wake up LOVING what I do and am so excited to see our team, talk to...
Nine Reasons Why Hiring an Internal Videographer May Cost You More
Research shows that video is one of the most effective methods when it comes to marketing your brand. It boosts sales and conversions, it yields a great ROI and it can be effective in getting your web site pages to the top of search engines. With video becoming a...
FranchiseFilming takes center stage at the HEAT Franchise Summit
Who are you, really? That’s a pretty profound question, isn’t it? Attendees of the HEAT Franchise Summit would certainly agree! Trevor Rappleye, CEO and founder of FranchiseFilming, hosted not one...not two...but THREE different roundtable discussions at HEAT...
Founder Story
A message from our CEO "We are so honored to be helping companies with all their national media needs. The fact that we're able to create videos weekly or monthly, and act as their outsourced video team, is such an honor. We give time BACK to our clients by handling...
How to Leverage Zoom to Capture Digital Content
Using Zoom for video production We have many clients asking: "How can we produce high-quality video content during COVID-19?" If there's anything this global pandemic has taught us, it's in the art of preparation and agility. While we've adjusted our approach to...
COVID-19 Strategies – How We Are Staying Safe, Protecting Our Clients, and Helping with Continued Video Production
We are taking the utmost precautions during the COVID-19 pandemic to ensure our customers and team members all stay safe and healthy. You can read our 13-Step Plan and Guidelines below to learn more and feel free to reach out to us with any questions or concerns. The...
4 Reasons Why Every Franchisor Needs to Use Video Marketing
Summary: Remember "Video Killed the Radio Star?" Since that song's release in 1979, video has been on a rampage. With every major social media platform now supporting video, it's no wonder that every second, 17,000 hours of video content will pass through cables and...
5 Reasons All Franchise Brokers Should Have Promotional Video
The most successful franchise brokers use promotional videos to make themselves stand out from the rest of the over 1,500 brokers out there. Although it can be tempting to think that video marketing doesn't belong in your profession, it's time to throw that mentality...
10 Ways to Drive Sales with Franchise Marketing and Video Production
Summary: Franchises are great. Buyers get to own their own business, they have support from the mother company, and there is a built-in base of consumers who are interested in your product. But getting buyers for new franchise locations isn't something that happens by...
10 Ways Franchise Suppliers Can Benefit From the Power of Marketing Video
Summary: Every franchise supplier can benefit from using promotional videos, regardless of the industry they serve. We know it might not seem like something a supplier needs to focus on, but once you have a look at all the benefits you can get from using promotional...