Summary: The most successful franchise brokers use promotional videos to make themselves stand out from the rest of the over 1,500 brokers out there. Although it can be tempting to think that video marketing doesn’t belong in your profession, it’s time to throw that mentality right out the window.
The truth is that in today’s digital world, everybody can benefit from having high-quality video content to their name. We’ve gathered five reasons why you should contact FranchisFilming today to see the franchise success you deserve.
Although this list could be much longer, we wanted to highlight the biggest benefits of using video to market yourself as a franchise broker. Let’s get started!
1: Separate Yourself From the Pack
In business, if you aren’t moving forward, you’re moving backward. Doing things in the same old way simply means you’ll be left behind. 60% of Business-to-Business (B2B) marketers are using videos: don’t be in the 40% that aren’t.
By adding video to your marketing strategy, not only do you distinguish yourself from other brokers in the field, but you also make a stronger impression on your potential clients. With over 1,500 brokers in the United States alone, you need to use all the methods at your disposal to get ahead.
What Videos Should You Make?
So how do you separate yourself from the rest with videos? How do you maximize the benefits of video marketing?
For starters, create an introductory sales video. This lets people know who you are and what you can offer. From there, look to create videos with your previous clients that highlight their success. Remember, their results are your results, so shine a light on them with video.
When done correctly, all the benefits we’re about to mention will follow.
2: Create a Personal Connection
One of the biggest benefits of video is that it creates a personal connection between you and the viewer. Prospective clients can now put a face to your name. In addition, video allows you to show off your personality and interests.
Make a video in your office or home setting. When clients meet you in person for the first time, they’ll feel like they already know you a little. Your video makes for an excellent icebreaker when you have your first meeting, and it will definitely warm up the relations right from the start.
3: Show Off Your Results
If you’ve successfully helped someone get into the franchise game, then you need to highlight that story. Sit down and interview one of your clients and let the rest of the world see what you can do for them. This can inspire others to follow suit.
Use a promotional video of the franchise that you represent, as well. Franchise brokers have to also demonstrate how successful the franchise is in order to convince people to join. You can use material made by the franchise, but you should complement that with your own ideas as well. What is it about the franchise you represent that you most appreciate?
4: Reach More People
Did you know that 92% of people share videos with others? Video is easily shared with a couple of taps on the phone or a few clicks of a mouse. Compare that to having to write out a lengthy message or leaving a voice note explaining what you saw.
If you’ve been strictly using text online to market yourself, you’re missing out on valuable shares. Realize that even though people can share articles, the recipient doesn’t always open them to find the most pertinent information. Videos, on the other hand, are quickly viewed after they’ve been shared.
Search Engine Bonus
Adding video to your website will also help it be found by search engines. You can upload your video to Youtube and add your website’s link in the description. This makes your website more legitimate and will move it up in the ranks.
5: Build Trust and Confidence
The decision to open a franchise is a major one. Franchise brokers have to gain clients’ trust and raise their confidence so that they can pull the trigger and make this crucial decision. Your promotional video can accomplish exactly that.
Address common concerns in an FAQ video, or dispel some of the myths surrounding the franchise you represent. Put your clients’ minds at ease with a well-made video.
Get Started With Video Marketing Today
If you haven’t made a video before, or your content is outdated, what can you do? Making high-quality content requires knowledge of the market, editing skills, and equipment that can get the job done.
If you want to market yourself in the best way possible, then call FranchiseFilming today. Our team will help you to draft up an amazing script and turn it into reality, all in as little as a couple of weeks. Don’t be left behind: start your video marketing plan now!
Latest Blog Posts
What does a typical day at CorporateFilming look like for you? A typical day at Corporate Filming starts with the daily huddle. It’s a great way to touch base with the rest of the team, and really feel like belonging to a team. I get my assignments from Autumn, that...
What does a typical day at FranchiseFilming look like for you? I actually started working as a production coordinator in November. It was during the pandemic, so I never got the chance to work in person with the team. I got to meet everyone through zoom, and that is...
Strategic Franchising manages many brands, yet, very few of them have high-quality franchise marketing videos. They knew they were leaving money on the table by not attracting the right leads. Strategic Franchising met our team at the Franchise West Expo in 2019. They...
Batteries Plus didn’t have any great franchise development content - and wanted to elevate their brand with emotional and humanizing videos. They knew they were losing sales and leads by not having video. They hired FranchiseFilming to create 12 franchise development...
Ready for Video?
This is a magazine about story makers. Click on the image below, or the button, and dive into a Flipbook version of our Magazine, A World of Stories. We’d love to share a glimpse of the level of dedication and passion we put into telling YOUR story by sharing OUR...
In today’s socially distant and virtual COVID-world, connection is more important than ever. Many franchise brands are looking for creative solutions to connect with potential franchise candidates and make an impact in a virtual setting. Thanks to video storytelling,...
What does a typical day at CorporateFilming & FranchiseFilming look like for you? I always start my day with a healthy breakfast, followed by a good workout. I work off-site usually shooting at location or editing at my home so my schedule is pretty flexible. I...