Every franchisor and franchise marketer has the same question, “How do I get more franchisees?” The answer is simple: tell great stories. If you want to create the right franchise marketing company and create the right franchise videography video – you’re in the right place.
Basically
Don’t just tell a story – evoke emotion.
Don’t just film a video – make people feel something.
Don’t just film an interview – capture an unscripted story.
This is hard. Most franchisors get it wrong. And they wonder why they aren’t getting leads.
Insert CorporateFilming & FranchiseFilming – the leaders in franchise videography.
As the famous saying goes, “People don’t like to be sold, but everyone likes to buy.” Stories cannot be scripted nor forced, so you need to get creative with your marketing.
Video is the best way for franchisors and franchise marketers to share their brand story and attract potential franchisees in a genuine and authentic way. Video is the #1 source of inbound marketing leads, with 80% more leads than text and 2-3x more clicks in an email campaign. Franchise brands need real authentic stories of their successful franchisees to drive brand growth.
With that in mind, let’s take a look at five of our favorite franchise development marketing videos that we have done for our amazing partners – that have become friends.
1) Glory Days Grill
She used to be homeless – now she is a multi-unit franchise owner. She even got emotional on camera – all from our focus on story – and not scripts. This is now on their website, and it’s helping them humanize their brand and set themselves apart from the other 4,200 franchise businesses out there. According to Optinmonster, 77% of individuals have been convinced to purchase a product or service after seeing a brand’s video, and 79% of consumers say they’ve been influenced to buy or download software or app after viewing a video from Wyzowl.
learn More: https://ownaglorydaysfranchise.com/
2) Fast Signs
Making a trip to their happy franchisees was the most difficult (and costly) aspect of trying to film their successful franchisees. They recognized how essential it was to film a franchisee in their actual workplace and at home with their family. With storytelling driving 95% of decisions according to Harvard, they wanted (no, needed!) to capture and tell stories of their happy franchisees and customers.
Insert FranchiseFilming & CorporateFilming and our VIP Subscription Model.
- Traveled to over 6 states
- Filmed for over 12 hours each day
- Had a director, 2 videographers, and a producer all involved
- Captured a franchisee in the morning AND a customer in the afternoon – saving the brand money on a 2nd film day
How cool is that? We made their franchise development and marketing teams ecstatic! They got to share budgets, share the story – and share in the joy of having the videos done on time and with no travel fees.
See some of our work live on their site and see them raving about us below:
- https://www.fsfastsigns.com/own-a-fastsigns/
- https://www.franchisefilming.com/customer-success-stories/
3) Batteries Plus
Are you ready to grab a tissue? I know we did on-site, as well as everyone else watching.
When viewers watch a video instead of reading text, they are more likely to remember 95% of what they hear (Incivia) – when reading only yields 10%.
On top of that, emotional campaigns (31 percent) outperformed rational ones (16 percent) while mixed-emotional and rational campaigns performed twice as well. This is how vital narrative development is to your company’s growth and sales. Our team has traveled to several different states and produced over 20 inspiring and real marketing films for Batteries Plus, and this is one of our favorites.
And as Jon Sica said (CDO) – their time to close was cut in half and their leads exploded since using FranchiseFilming! Wow.
Have a look at their site here to see some of our prior works!
4) Neighborly
With over 28 brands, Neighborly has so many amazing stories of their franchisees – yet are sometimes stuck on how to capture them.
With video marketers producing revenue 49% faster than non-video users (WordStream) – Neighborly understood the power of getting their franchisees on film. Since 2020, we’ve been producing 45 or so videos for them. They have their own in-house film department, and we assist them in completing projects they don’t have the time for or can’t take on.
More significantly, we help them take on projects that have a travel component and must be completed quickly (we only need 10 days to edit videos and don’t charge travel expenses!)
Part of our VIP subscription Model!
5) Ground Guys
BONUS: Not a franchise development video, but a recruitment video!
By having a recruitment video on your website, you’re able to engage your candidate in a way that speaks to them. You’re able to stand out by showing your culture, happy employees and your brand.
According to TrustPilot, 90% of customers use testimonials to determine which company to trust. Given this information, it’s easy to see why social proof is so powerful.
In fact, video content online has motivated 72% of consumers to buy something – this can be applied to what companies applicants choose to work for.
You are able to get more applicants, stand out from the crowd and hire faster.
Check out our video live here!
https://www.groundsguys.com/about/a-culture-of-care/
Video is now being utilized by over 86% of companies as a marketing tool, so if your company isn’t using it yet, be ready to continue losing leads, eliminated candidates, and becoming irrelevant online.
Let us help – Contact us today to learn more!
About FranchiseFilming
Founded by serial entrepreneur Trevor Rappleye, Franchise Filming is a leading, full-service video production provider that helps franchisors and suppliers across the country drive leads and win more clients with monthly videos via a VIP membership model. The Franchise Filming membership provides a world-class customer service experience with professional videos every month that will drive sales without corporate video production hassles – no travel costs or extra fees, with final videos completed in just five to ten days. Whether companies are seeking to raise awareness or drive more sales, Franchise Filming provides a creative, high-quality solution by creating memorable and engaging videos that inspire people to take action and drive sales.
Complimentary Growth Strategy Call
Schedule a complimentary 30-minute call to discuss your company’s growth strategy through video! We’ll bring the coffee….over Zoom!
