There are several strategies, techniques, trends and tactics franchisors can utilize to generate brand awareness and leads when it comes to video marketing.
With over 20 years of video marketing experience and having produced over 2,500 videos, we know what it takes to help you close more franchise and business sales while saving time and money with video marketing. Here are three rules of thumb we encourage franchisors to follow in order to generate leads with video:
1. Add Videos to the About Us Page on Your Website
Aside from SEO purposes, adding videos to your website can benefit you in more ways than one. According to a video marketing report by the Aberdeen Group, websites that include videos generate 34% higher website conversion rates than websites without videos. When it comes to your About Us page, you have the opportunity to bring to life who you are and what you’re about in a creative and engaging way.
Beyond that, you can capture attention and interest from franchisee prospects as well. When it comes to absorbing and retaining information, people generally prefer visuals to text, and they have an easier time processing the message. By adding an informative and entertaining video to your About Us page, you can quickly show prospects why your franchise is a great investment. See a perfect example of how we did this for Glory Days here!
2. Showcase a Day in the Life of a Franchisee
One of our favorite tactics at Franchise Filming is capturing real-life moments on video. Videos allow you to tell a story that goes beyond words. When it comes to generating franchisee interest, it’s crucial to tell a story that’s not only realistic but engaging. We do this by capturing what a day in the life of a franchisee is like on video. Videos like these are great because they give prospects an inside look at what they can expect as a franchisee, and it further helps them envision what their life could look like.
Capturing things like the hustle and bustle of the work day, the flexibility in franchising – such as being able to work your own hours and still make it to your kid’s soccer practice on time – in addition to other emotional moments and milestones, you’re able to showcase what it really means to be a franchisee with your brand. See a real world example of what we did for Batteries Plus here and Rainbow here!
3. Keep it Short
Now that you’re ready to add videos to your website, one final thing to keep in mind is to keep your videos short. As previously mentioned, videos can typically help people process information faster than text. However, if your video is long and unengaging, it defeats the purpose altogether. The goal with marketing videos is to keep them short, sweet and to the point. As a franchisor, it’s important to remember that you have one chance to make a first and lasting impression on prospects. To make such an impression, you must keep your videos short. Our rule of thumb for landing page videos is 30 seconds at most.
However, depending on the types of videos you’re creating, the length can vary. When it comes to other kinds of videos, such as a “Day in the Life,” the video should be longer than 30 seconds to tell the whole story. At Franchise Filming, we like to tailor the length of our clients’ videos based on where it fits in their marketing and sales funnel. For example, we film shorter videos in the earlier stages and longer videos in the later stages. By utilizing this strategy, we’ve been able to help our franchise clients acquire more leads.
At Franchise Filming, we have the team, tools and know-how to create engaging and compelling videos that will encourage your prospects to take action. We can provide you with videos that get watched, engage your customers and leave you stress-free. Interested in learning more? Schedule a call today!
About Franchise Filming
Founded by serial entrepreneur Trevor Rappleye, Franchise Filming is a leading, full-service video production provider that helps franchisors and suppliers across the country drive leads and win more clients with monthly videos via a VIP membership model. The Franchise Filming membership provides a world-class customer service experience with professional videos every month that will drive sales without corporate video production hassles – no travel costs or extra fees, with final videos completed in just five to ten days. Whether companies are seeking to raise awareness or drive more sales, Franchise Filming provides a creative, high-quality solution by creating memorable and engaging videos that inspire people to take action and drive sales.
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