10 Ways to Drive Sales with Franchise Marketing and Video Production
July 20, 2020
corporate videography and video production

Summary: Franchises are great. Buyers get to own their own business, they have support from the mother company, and there is a built-in base of consumers who are interested in your product. But getting buyers for new franchise locations isn’t something that happens by itself. Reach out to FranchiseFilming, where we can help you find the buyers you need through top-notch franchise video production.

What is franchise video production? Simply put, these are videos that show buyers why being part of your franchise can help their dreams come true. A full-service video production creates video content that focuses on the store you own rather than the entire franchise. Since 85% of Americans watch video content every month, our goal is to make it personal and invite more buyers to your franchise to drive your sales.

1. Create Bite-Size Content

These 30-second or one-minute videos are easy ways to highlight what your franchise offers and inject the personality of the employees into the content to appeal to consumers. Short content can be used anywhere, including on social media, to make your franchise more interesting and accessible.

2. Use Regularly Updated Videos

Get smart about your investment and use a video production service that does everything. Corporate Filming uses subscription models to handle everything for your franchise video production, from monthly or weekly video content to helping you brainstorm the creative content that will work best for your franchise – all at one annual price.

3. Film at Expos and Stand Out

When you film content for expos and bring consumers to the heart of the business, you create a moment of interest that will help your franchise stand out. You can also use this video as an opportunity to show why your franchise is a better option than similar businesses or products.

4. Let Customers Do the Talking

Consumers trust what other consumers say about a product or a service, so if you want to drive up the sales of your franchise, let consumers do the talking. These videos put a spotlight on your most popular offers and appeal directly to the people who want to be part of the story consumers are telling.

5. Hear From Employees and Other Franchise Owners

Employee testimony is another powerful tool to drive sales. Employees are also part of the culture at the franchise, which means employee videos can be fun and creative and draw interest. Franchise birthday celebrations, social media challenges, and holiday party highlights are all good video content options for showcasing your company culture.

6. Dive Into Franchise Details

A lot of buyers like to know the details of the businesses, products, and services they use. You can use video content for diving into the details of your franchise, such as how the back rooms work or the best ways to use products sold at your store. Your videos can also talk about the support the franchise gets from the mother company and highlight the ways buyers can make their franchise different from others in their area.

7. Get Emotional Stories on Film

Franchises are all about success stories. Capture the story of your franchise success by telling emotional stories on film, such as what led you to start the company, the ups and downs of your life as a business owner, and success stories from your franchise owners. You can take video production into your home, the home of your employees, and the homes of your consumers to capture personal moments that make your business more interesting.

8. Make Content for Your Home Page

The home page of your business should appeal specifically to people who are interested in being part of your franchise, which means your home page content should be both informative and engaging. The easiest way to create content that is entertaining and educational is through video, which most people find easier to consume than written content.

9. Create Videos for Your Email Campaigns

You can also create video for your email campaigns that will persuade subscribers to join the franchise or keep up with new franchise products. Email campaigns can have more success when video marketing is used to engage the viewer and establish an appeal to potential franchise owners.

10. Let Sharable Content Drive Sales and Boost ROI

The statistics of video marketing are more impressive by the day. About 89% of businesses using video marketing say that videos increase ROI. Better yet, sharable content not only appeals to potential franchise owners but also to the customers who use your franchises – which means video marketing drives sales in two ways.

If your current franchise videos aren’t appealing to potential buyers, then its time to rethink the videos you’re making. Your franchise video should be appealing to buyers, showing them the pathway to success and encouraging them to take that first step to become a franchise owner! Visit FranchiseFilming today, where we create the franchise marketing videos that will help you make the sale.

Summary: Franchises are great. Buyers get to own their own business, they have support from the mother company, and there is a built-in base of consumers who are interested in your product. But getting buyers for new franchise locations isn’t something that happens by itself. Reach out to Franchise Filming, where we can help you find the buyers you need through top-notch franchise video production.

What is franchise video production? Simply put, these are videos that show buyers why being part of your franchise can help their dreams come true. A full-service video production creates video content that focuses on the store you own rather than the entire franchise. Since 85% of Americans watch video content every month, our goal is to make it personal and invite more buyers to your franchise to drive your sales.

1. Create Bite-Size Content

These 30-second or one-minute videos are easy ways to highlight what your franchise offers and inject the personality of the employees into the content to appeal to consumers. Short content can be used anywhere, including on social media, to make your franchise more interesting and accessible.

2. Use Regularly Updated Videos

Get smart about your investment and use a video production service that does everything. Corporate Filming uses subscription models to handle everything for your franchise video production, from monthly or weekly video content to helping you brainstorm the creative content that will work best for your franchise – all at one annual price.

3. Film at Expos and Stand Out

When you film content for expos and bring consumers to the heart of the business, you create a moment of interest that will help your franchise stand out. You can also use this video as an opportunity to show why your franchise is a better option than similar businesses or products.

4. Let Customers Do the Talking

Consumers trust what other consumers say about a product or a service, so if you want to drive up the sales of your franchise, let consumers do the talking. These videos put a spotlight on your most popular offers and appeal directly to the people who want to be part of the story consumers are telling.

5. Hear From Employees and Other Franchise Owners

Employee testimony is another powerful tool to drive sales. Employees are also part of the culture at the franchise, which means employee videos can be fun and creative and draw interest. Franchise birthday celebrations, social media challenges, and holiday party highlights are all good video content options for showcasing your company culture.

6. Dive Into Franchise Details

A lot of buyers like to know the details of the businesses, products, and services they use. You can use video content for diving into the details of your franchise, such as how the back rooms work or the best ways to use products sold at your store. Your videos can also talk about the support the franchise gets from the mother company and highlight the ways buyers can make their franchise different from others in their area.

7. Get Emotional Stories on Film

Franchises are all about success stories. Capture the story of your franchise success by telling emotional stories on film, such as what led you to start the company, the ups and downs of your life as a business owner, and success stories from your franchise owners. You can take video production into your home, the home of your employees, and the homes of your consumers to capture personal moments that make your business more interesting.

8. Make Content for Your Home Page

The home page of your business should appeal specifically to people who are interested in being part of your franchise, which means your home page content should be both informative and engaging. The easiest way to create content that is entertaining and educational is through video, which most people find easier to consume than written content.

9. Create Videos for Your Email Campaigns

You can also create video for your email campaigns that will persuade subscribers to join the franchise or keep up with new franchise products. Email campaigns can have more success when video marketing is used to engage the viewer and establish an appeal to potential franchise owners.

10. Let Sharable Content Drive Sales and Boost ROI

The statistics of video marketing are more impressive by the day. About 89% of businesses using video marketing say that videos increase ROI. Better yet, sharable content not only appeals to potential franchise owners but also to the customers who use your franchises – which means video marketing drives sales in two ways.

If your current franchise videos aren’t appealing to potential buyers, then its time to rethink the videos you’re making. Your franchise video should be appealing to buyers, showing them the pathway to success and encouraging them to take that first step to become a franchise owner! Visit Franchise Filming today, where we create the franchise marketing videos that will help you make the sale.

 

 

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